Rate of return on total assets measures
As the name implies, return on assets (ROA) measures how efficiently a company can squeeze profit from its assets, regardless of size. A high ROA is a tell-tale sign of solid financial and Return on assets (ROA) is the ratio between net income, which represents the amount of financial and operational income a company has got during a financial year, and total average assets, which is the arithmetic average of total assets a company holds, to analyze how much returns a company is producing on the total investment made in the company.